A brand system taken to grand scale
Present to Succeed is our own conference, where presentation professionals, communicators and leaders come together to learn how to present better. Every year has a theme, and in 2026 it was one closest to our hearts: storytelling in presentations.
With two of the world’s leading voices on storytelling, Will Storr and Kendall Haven, as headliners, this edition had to feel bigger than ever. We needed a brand that could stretch from a phone screen to a stage and stay consistent at every size.
Process
In 2025, Studio Punkt created the Present to Succeed logo and set the direction for the brand. For 2026, our goal was to build on their work and take it to a new level. Designing for ourselves is the hardest brief of all, so we held our own brand to the same standard we set for our clients.
Mood boarding
Design selection
Animation
Final touches
Mood boarding
Storytelling is about taking people on a journey, so we wanted a visual identity that felt like one too. We explored references from editorial design, typography and motion, looking for something both expressive and elegant. Classic serif typography gave us the voice of a storyteller. Soft gradients and glass-like 3D shapes brought energy and a sense of movement.
Design selection
We built a palette around lilac, lime and calm sage grey, paired with a confident serif. The 3D shapes became the signature of the brand, each one a little different, like the stories told on stage.
From there, the system grew into a full family of materials: stage visuals, the event agenda, mobile screens, speaker announcements, partner visuals, presentations (of course, duh!) and a wide range of social media assets. Each one served a different purpose, and all of them felt like part of the same story.
Animation
A conference about storytelling needed a brand that moves. Together with the motion design team at Four Plus, we animated the key visuals for the stage screens, speaker introductions and social channels, building anticipation in the weeks before the event and energy on the day itself.
Final touches
The details are what people take home. We extended the identity to badges, lanyards and stickers, so the brand lived on long after the last talk ended.
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