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Launching a digital product is not what it used to be
Creating presentations for launch events of new products is not something new for us. DappRadar is the world’s leading platform for discovering and tracking decentralized applications (dApps). When the company approached us to help their CEO prepare the presentation for the launch of the RADAR token, we were immediately intrigued. We’ve created many product launch presentations, but this one came with a twist: the keynote would take place in the metaverse, inside Somnium Space.
Process
We always immerse ourselves in the business and the specifics of our clients but this one was indeed something new for everyone involved. Thus, we started by reading and consuming everything we could get our hands on.
Storytelling
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Design
Animation
Final touches
Storytelling
As the subjects of web3, blockchain and decentralized apps (dApps) were something very new for us, we had to do our homework first. Dozens of whitepapers, articles and videos later, we already had some ideas on how to present DappRadar's token in such a way that it creates excitement across their community. What's more, by utilising and implementing techniques from the world of storytelling, we increased the chances for getting the audience's attention and keeping it till the end. And that was essential — after all, how do you excite someone who isn’t engaged to begin with?
This is not your typical corporate brand. We know. That said, we still made sure to respect the identity DappRadar provided. Did we enhance it? Absolutely. We introduced elements from Greek mythology, including statues such as Atlas, symbolising the challenges and responsibilities ahead. At the same time, the colours and visual elements embrace a glitch aesthetic. Paired with the classical statues, they create a visual contrast between the ancient world and the digital one.
Animations played a huge role in this project. Because of the nature of the subject and the overall expectations of the audience. These types of technologies are all about something that's completely new; as a result, we wanted to do something different. We utilised the full arsenal of PowerPoint features to create movement between and on the slides that you would rarely see in a product launch.
As the presentation was about to be delivered inside the metaverse, the final steps were not just the usual ones. We again pushed ourselves to cut the size of the file to its minimum without, of course, losing quality. Furthermore, we did some heavy testing on how the deck is going to be displayed, keeping in mind we were only able to use PowerPoint Online rather than the desktop app.
The results
The presentation was very well received and the token launch was a successful event for DappRadar. So successful they asked us to help them design the official whitepaper for the RADAR token too.
