Enabling everyone to design beautiful presentations
As we work with tbi bank for a while and we have been in the center of building many of their most critical presentations throughout the years (and we mean critical, critical), we knew what they were presenting. However, we still analyzed some of their latest presentations and asked them what else would they love being able to do. Once we had all this data, we kicked off the project.
When the new brand was launched, we knew we need to adapt everything we are designing to it and potentially further develop it to the presentation needs we knew about. This was a bit of a challenge because we really wanted to make the template extremely functional. However, there was a moment when we realized that the end result people would achieve could potentially get and be slightly playful. Something we absolutely don't want as this is not what this rebranding was all about. Thus, we had to experiment a lot to make sure that the layouts and later on - the examples we provide. will allow the teams to build presentations that truly "stay on brand".
Template & elements
Once we were done with the experiments, we moved on to create the template itself. However, together with all the layouts, grid systems and more, we also had to create some additional elements like icons and chart templates to help support the teams at tbi.
A template is not a template if we don't find a way to inspire its users how to use it. That's why we have created dozens of examples based on the newly created PowerPoint template file for everyone in the bank to explore and learn from. Under each beautifully-designed slide, we also placed instructions on how they can achieve the same removing the need for anyone on the team to be a professional designer to achieve great results.
Manuals & onboarding
Together with the example slides a template is not a true template if it doesn't come with a manual - what's allowed and what's not. That's why we have done this one as well. What's more, once the package with all the files was sent to the customer, we always do an introductory call where our team does a demo on how to utilise this new presentation system to its fullest. And of course we also record this one so that it can be shared within the organization as a training material.
Every employee at the bank now has everything they need to create professionally-looking slides faster and with no previous design experience. That's what a true PowerPoint template allows for. Companies out there need to realize that a proper template is not just an opening and closing slide (and potentially a transition one + one for agenda). Until then, they will continue to be OK with what most branding agencies provide them with. That "template" actually prevents its users to build beautiful slides faster. And that tells you a lot.