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Generate massive amount of leads
When you're a fast-growing scaleup, every moment counts. AMPECO, the leading EV charging software platform, decided to make a big move by becoming a platinum sponsor for the first time. And not just any event — they chose to invest in ICNC, the premier European EV charging event. As part of this partnership, AMPECO was given the spotlight to deliver the opening keynote and host an exclusive 2-hour masterclass. They were determined to make both moments count.
Process
We collaborated with AMPECO’s CEO Orlin Radev and Stefan Ivanov, their CRO, to craft the keynote and masterclass presentations. This wasn’t our first rodeo with Orlin and his team; we were behind their Series A deck, which helped secure a €13m investment. But this time, the challenge was to create 2 standout presentations to maximise their event ROI and cement AMPECO's reputation as a leader in the EV charging space.
Storytelling
Design selection
Animation
Final touches
Storytelling
Before any slides were designed, we focused entirely on the story of both decks. Using a simple Google Doc, everyone contributed, edited, and collaborated. Regular sync meetings with Orlin and Stefan helped us hit major milestones. Once the narrative was locked, we moved onto the design phase.
We knew the brand but as every time — we wanted to push the design to new heights. This time, this was done with the help of not just beautifully-designed graphics, but also with the help of video and motion effects that we custom-built for the occasion.
To bring key messages to life, our design team introduced custom animations. Using Adobe After Effects, we created video elements that were seamlessly integrated into the presentation for more dynamic experiance.
We were still refining the presentation until the day before the event. Some of the photos needed for the slides even arrived the night before Orlin took the stage — taken while he was driving to Berlin. At the same time, we coordinated closely with the venue’s AV team. We provided our professional headset for Orlin and even arranged for the presentation to take over the entire screen in the keynote hall.
The results
In the EV industry, deals take time. AMPECO's platinum sponsorship at ICNC, combined with the impact of these two presentations, was pivotal in solidifying their position as a top EV-charging software platform provider. This visibility sparked interest from numerous companies and, more importantly, opened doors to 2 major prospects — each with a potential 6-figure contract. Beyond that, the presentation also served as yet another testament that AMPECO is ready for the next step; shortly after this they closed a Series B round.
When we started preparing for our Series A funding we knew we can’t compromise on anything related to the investment deck. That’s why we reached out to 356labs. It’s rare to see someone who is outside of a company immerse and care that much for a project. In the end we got not only a beautifully designed presentation, we got something that helped us raise 13 million euros.
